Great, you’ve signed up to the site, you’ve created your own online comedy profile. Here are some tips to make sure you squeeze every last drop of usefulness out of it:
The Secret To Self-Promotion
1. Check out the competition. This applies not just to ComedyCaster but to any area of marketing. In this case have a look through the site and see which profiles you like. Define why you’re impressed. Then make sure you do the same things they did, but better if possible.
What You Need
2. Have a great photo. And if you haven’t got one already then make it head-and-shoulders to work best on this site, as the image space is quite small. Even if you’re a writer (never in-vision) and/or look like the back of a bus. If you’ve ever visited a property or dating site, or anything where someone is trying to get your attention, you know that to choose between viewing the details of two similar items, one with a photo and one without? Exactly – no contest. If you think a photo of you is irrelevant or will in some way work against you, then at least have an image of some sort – a logo or comedy picture – a blank space is just off-putting.
3. Get a video clip. Really important. If you’ve got a clip – on a DVD or your own website – but it isn’t on youtube or vimeo, then GET it on there so you can link to it on your ComedyCaster page. If you’ve only got audio then stick it up on youtube anyway with a nice picture. There are plenty of simple video creating tools, there’s even one that comes bundled with Windows – Movie Maker. You simply drag and drop the audio into it, and then add a picture (or several if you’re feeling adventurous) and voila you have something you can upload to youtube which can be linked to on your profile here. Writers, that includes you.
4. In your description/biog/CV, start by mentioning what you are doing now. List your credits starting with the most recent work first and work backwards, don’t list them in the order they occurred. Then when an extract or snippet of your profile shows up – as it can in various places, eg Google searches – it doesn’t read like you haven’t worked for 10 years.
Don’t Be Shy
5. Tell everyone about your comedycaster profile, link to it on Facebook and Twitter. Perhaps ask for feedback – it’s a great excuse to remind employers and agents you exist.
6. Fill out as many fields as you can* where applicable. If you are a performer give the details of your appearance and skills. Employers, especially casting directors, may search for specifics – only Asian for example, or only in a certain height category etc – and if that’s you but you haven’t filled out those fields then your name won’t show up when they search with those words.
*Except for the phone contact fields: if you have only one contact number there’s no need to fill out all the other phone fields, it just looks messy. No one is going to think “they haven’t put a voiceovers number down, that must mean they won’t take voiceover work”. Keep it simple with just “For all enquiries”.
Get A Little Personal
7. Reviews are great but don’t make them the only thing you put in your main description. After all, no one is going to include a review that says anything less than “he/she is very funny” so they don’t really add much – the fact you have them is great, but it’s not a lot of info for the employer. Add a few details – when you started, where you grew up, or what you do well – something that will give them a hook to remember you by.
8. Fill out the fields seriously. Putting “war-mongering” or “plays Albanian nose-flute” (if untrue) in Skills does nothing and is a wasted opportunity. We already know you’re a comedian. The fields are a chance for you to be found for the extra things that you are/can do.
9. Accents. Don’t put “all” or “whatever you need” or anything vague like that. If you really can do an accent well, especially if you’re native, list it specifically. If a casting director needs someone with a Birmingham accent they will probably use the words “Birmingham”, “Brummie” or “Midlands” to search for it, so if it’s not listed in your accents field you won’t show up in those search results.
10. Don’t lie. Employers’ time is valuable and if they allocate some to meeting you because you said you can do something you can’t then it’s guaranteed you will never be called in by them again.
Most of the above is simple common sense, but the more of these tips you follow, the greater your chances of getting work from this site. Your profile on ComedyCaster is a great resource for placing yourself firmly in the spotlight. Take advantage of it.
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